Undercover denim full#

Standout Moments: Re-opening its renovated flagship in New York City and growing its collaborative partnerships with New Balance and Porsche It's alive and still thriving.- Lei Takanashi Yes, Supreme may not be the same brand we once knew. It’s safe to say no one ever cooked up a Coogi knit durag or basketball jersey before Emory delivered this collaboration that he described as a “Love letter to the block.” Even when Supreme could make a predictable move like drop knit sweaters with Coogi, it goes left to make something even more memorable. Collaborations with the New York City-based art collective Bernadette Corporation and the British fashion designer Sue Clowes show that Supreme is still tapping into niche subcultures. The label’s first link-up with Undercover in five years had fashion archivists drooling over pieces from Undercover’s archive. Supreme Tamagotchis became the must-have accessory this season that quenched everyone’s thirst for Y2K nostalgia. And it doesn’t come as a surprise that the founder of Denim Tears released some memorable denim pieces this season such as jacquard jeans inspired by Japanese denim that rehashed some of Supreme’s iconic graphics. Hoodies and varsity jackets featuring art by Emory’s close collaborator, Cynthia Lu of Cactus Plant Flea Market were a clear standout.

Undercover denim full#

Supreme’s Spring/Summer 2023 season was the first full collection designed under the eye of Tremaine Emory-who became Supreme’s creative director last year.

But just because resellers aren’t making huge numbers flipping box logo hoodies anymore doesn’t mean Supreme has kicked the bucket just yet. Yes, Supreme has changed since it was acquired by the corporate clothing conglomerate VF Corp in 2020.

“Supreme is Dead” is a tired take that’s been constantly uttered throughout the brand’s nearly 30-year history. Standout Moments: Supreme gear designed by Cactus Plant, a collaboration with Undercover, and a collaboration with Coogi.